Computer Generated Imagery opens up a world of opportunity with ways to showcase your products & services.
We have highlighted below the main categories of images but with CGI, the sky is the limit.
This is an image designed to evoke an emotion. Creative lighting and camera angles can be used to highlight a feature, such as the craft of the product, the build quality, the attention to detail etc. Uses include advertising, marketing, social media campaigns, website hero images, banners, exhibitions, signage, etc.
A very popular shot, especially in the tech industry. With consumers becoming more and more technically aware, it gives them get a better idea of how the product is made. Creative license is often taken with these images by simplifying the components to make sure the consumer is engaged and not overwhelmed.
There are various options when it comes to creating an animated image from a simple “turntable” shot to a full product movie. You can see some examples below but, ultimately, the world is your oyster!